Coming up PR

I listen to a podcast called coming up PR and it was very interesting. They talked about making connection with people. They said to make a connection with people you must have fun. Having fun while connecting to people brings emotion into what ever you are doing.  Podcast can benefit PR students because it helps you keep up with current events in the industry. It also inform you about what important people in the industry and how they are making a change. It’s a good source for ideas and information.


Add a comment June 30, 2010

The aspects of crisis communication

Organizations face more pressure to manage crisis effectively than ever before. The 24-hour news cycle and the Internet access create pressure to respond quickly to many of these crises. Corporation’s responsibilities have resulted in greater stakeholder expectations of how a business or organization should behave or act appropriately so they will not trigger any crisis. Crisis and concerns are put together by the value organization have placed on reputations as a strategic resource. For example, the events of 9/11 have highlighted how crises can impact organizations not directly involved in the crisis, such as disrupting the supply chain. Too many organizations are pleased with just having crisis management plan without testing it and updating their crisis management efforts. W. Timothy Coombs wrote that in the time of crisis planning, managing, and responding is a must. There is a great need for more crisis management knowledge. BP, Enron, Hurricane Katrina, and 9/11 are all reminders that no organization is immune to crises.

Add a comment June 21, 2010

New Law Restricting Paparazzi Rights


Allie Aronson

New Law Restricting Paparazzi Rights

June 17, 2010


Restrictions for the paparzzi are highly needed. They have no boundaries for people privacies and they don’t care who get hurt in the process as long as they get “the money shot.”  I have to agree with you. I will not name any names but I have a friend of the family who family member is a publicist and they do give away their whereabouts, but if you actually ask a publicist why they do that they’re going to tell you that they are doing it for the celebrity. To help them stay in the spotlight. Whether it is a charity event, a private outing, or party they fill the people has the right to know.


Add a comment June 17, 2010

McCain and Snooki BFF?

Comment #7 

Jessica Dennis 

McCain and Snooki bff? 

June 17, 2010 

 Oh is that Snooki, I thought Jonny Depp was doing a sequel to Charlie and the Chocolate Factory and that was one of the Umpa Lumpas!!! Seriously a 10% tax on tanning is not that bad beside Snookie needs to stay far far far away from a tanning bed. As a matter of fact I think she should avoid the sun all together. I’m not sure if McCain is trying to get on the good side of the younger crowd or what, but this is not the way to go. Encouraging someone’s stupidity is wrong! Don’t get me wrong I love Snooki she is my favorite person on Jersey Shore, but really have she looked in a mirror. She has to notice that her skin color is not right.  

I like Snooki better tan not Orange and McCain just stop it!

Add a comment June 17, 2010

One Week Of Twitter

Twitter for me was a challenge. I never fully understood Twitter and I didn’t get the point of Twitter. This whole time when someone mentioned Twitter I’ll be like who really want to be on a website where people tweet the most random things about their life. For example, I just had the best pizza or my boyfriend is the best kisser ever!!! Until my professor made us join Twitter I felt that it was completely pointless. However, I was wrong. A lot of company that I like use twitter. It was very informing when it came to things like the latest makeup product. The reason why that is important to me is because I like to use makeup products that are not tested on animals. Not only is it not tested on animals but it is also healthy for your skin. I like twitter because you can get other people opinions about a particular subject that you’re interested in such as fashion and public relations. I thought that I was going to delete my account as soon as the assignment was over, but I decided to keep it and explore some more and see what is out there. I might find someone who works in the fashion public relation company and hopefully get some helpful tips or things that I need to do to get to the place I want to be.

1 comment June 15, 2010

5 PR disasters handled better than BP oil spill

*Best thing I ever read and wanted to share with my PR class hope you enjoy as much as I did*

Sick of hearing about BP? So are we. So, let’s not talk about BP and its embarrassingly idiotic and dangerous mishandling of the Gulf oil spill. Instead, let’s talk about companies that have handled crises well and reached the other side intact. The Huffington Post created a list this morning of five companies that handled PR disasters better than BP. One of them is Jet Blue. Remember when it stranded all those passengers on the tarmac, and we talked about its handling of the event for days? Yeah, raise your hand if you’re flying on Jet Blue this week. Exactly. 

1.) Union Carbide’s Toxic Gas Leak In Bhopal India (1984)

THE CRISIS: At least 10,000 people died and more than 555,000 others reported health problems from 40 tons of poisonous gas leaked from a pesticide plant operated by Union Carbide’s Indian subsidiary.
THE RESPONSE: Union Carbide initially seemed to have trouble getting accurate information about the accident and its fallout, possibly because of conflicts with India’s government. When then-Union Carbide CEO Warren Anderson went to India a few days after the accident, he was arrested. He quickly left the country, but he remains a wanted man in India. Seven former employees of Union Carbide’s Indian subsidiary were convicted of “death by negligence” this month. The former employees, all Indian nationals and many in their 70s, were sentenced to two years in prison and ordered to pay fines of 100,000 rupees ($2,175) apiece. Union Carbide paid $470 million in 1989 to help compensate accident victims. Protesters say the damage caused by leak still hasn’t been completely cleaned up. The company plunged into a downward spiral after the incident. It fended off one hostile takeover attempt and divested some of its operations before eventually being sold to Dow Chemical Co. for $7.3 billion in 2001.
THE LESSON: Sometimes a catastrophe is so bad that there is a little a company can do to rehabilitate its image, particularly if the problem is in a foreign country where the government is determined to extract a pound of flesh. This example could be unsettling for Britain-based BP, especially with President Obama making it clear he would fire Hayward if he had a chance. Marshall Goldsmith, a business consultant who has advised dozens of CEOs and written books on leadership, predicts that BP’s U.S. operations “will need to be sold, spun off or the name will need to be changed because the brand doesn’t look salvageable in this country.”

2.)Johnson & Johnson’s cyanide Scare (1982)

THE CRISIS: Seven people died in the Chicago area after taking Tylenol, a pain reliever that ranked among Johnson & Johnson’s best-selling products. Someone had laced the pills with cyanide.
THE RESPONSE: In what is still regarded as the “gold standard” in corporate crisis management, Johnson & Johnson quickly accepted responsibility and set up a 24-hour hotline to keep consumers updated. Then-CEO James Burke became a media fixture as he stressed that consumer safety was the company’s top priority. That point was reinforced by Johnson & Johnson’s decision to recall all Tylenol products and develop a tamperproof seal to protect its bottles. To lure back leery consumers, the company offered coupons for Tylenol. Johnson & Johnson had an advantage many companies in turmoil don’t. The cyanide poisonings were the work of an unknown miscreant, which made the company a victim, too.
THE LESSON: Always put the public’s welfare before the company’s profits, even though the response cost J & J more than $100 million – considered an astronomical number at the time. Get the company’s CEO in front of the media if he is forthright and affable. And if there is a legitimate sympathy card available, play it.

3.)Intel’s Pentium Math Flaw (1994)

THE CRISIS: A college mathematician disclosed that personal computers relying on Intel’s Pentium chip spit out the wrong answer to some obscure division problems.
THE RESPONSE: Intel initially brushed off the flaw as too inconsequential for most computer users to care. But consumers began to fret about the Pentium’s reliability, especially after the problem attracted media coverage and became a cultural touchstone for ineptitude. IBM, then a leading maker of PCs, also didn’t like the idea of putting faulty chips in its products. The backlash culminated when a mortified Intel CEO Andy Grove agreed to replace all Pentium chips. The company set aside a $420 million reserve to cover the costs.
THE LESSON: The customer is always right and corporate arrogance is always wrong.

4.)JetBlue Strands Passengers On Runway (2007)

THE CRISIS: When a severe ice storm paralyzed the Northeast, JetBlue kept some passengers on planes stuck on tarmacs for more than 10 hours on Valentine’s Day. Things didn’t get any better in the next few days. JetBlue canceled more than 1,000 flights over the busy President’s Day holiday weekend.
THE RESPONSE: JetBlue’s then-CEO, David Neeleman, quickly went on national TV to apologize and the airline also expressed its regret in full-page newspaper ads. Passenger complaints prompted JetBlue to adopt a “Customer Bill of Rights” that promised full reimbursements for some flight cancellations and credits for delays within the airline’s control. The contrition and concessions won praise from public relations experts, but JetBlue’s board still wasn’t satisfied. Neeleman, the airline’s founder, was forced out as CEO less than three months after the Valentine’s Day mess.
THE LESSON: Making financial concessions after a crisis isn’t always enough. Sometimes a CEO’s head must roll, too.
5.) Exxon Valdez Spill (1989)
THE CRISIS: A supertanker ran aground and spewed 11 million gallons of crude into Alaska’s Prince William Sound. The spill killed hundreds of thousands of birds and marine animals and was the nation’s biggest oil spill until the BP catastrophe.
THE RESPONSE: Exxon Mobil quickly came under fire for deflecting the blame and being aloof. The company wound up paying $3.4 billion in cleanup costs, fines and compensation to victims. An Anchorage jury determined in 1994 that Exxon should pay $5 billion in punitive damages, but Exxon spent more than a decade fighting that decision. It argued it shouldn’t be liable for the actions of the tanker’s captain, Joseph Hazelwood. In 2008, the U.S. Supreme Court reduced Exxon’s punitive damages to $507.5 million.
THE LESSON: Perseverance can pay for the company. Exxon Mobil is stronger financially than when the spill happened and reigns as the most valuable U.S. company. Levick, the public relations expert, thinks Exxon Mobil has managed to recast itself as environmentally sensitive because of the work it did to restore Prince William Sound. (Some environmental researchers see it differently, arguing it will be decades before all the oil is gone.) Exxon Mobil may not have emerged in such good shape had its spill not occurred in one of the least populous states, Goldsmith said. He also thinks Alaska’s economic dependence on the oil industry made things easier for Exxon Mobil. BP’s spill is far larger and is damaging a much more densely populated area. This calamity also threatens to defile beach communities more interested in money from tourists than oil companies.

Add a comment June 15, 2010

Chapter 15

Product placement is when a selected item is arranged to appear on shows.

Issues placement is when a popular television program is convinced to write a cause into their plotlines.

Webcast of a news conference or earing report with the question and answer session included should last about an hour.

B-Roll is unedited video pictures submitted by practitioner.

Talkinghead is when a spokesperson or celebrity, on a televised public service announcement, talks directly into the camera for 30 seconds.

Add a comment June 15, 2010

Chapter 14

Terms that gatekeepers would generally find meaningless is

  • world-class
  • leading provider
  • unique

A guideline for a typical news release is

  • to include organizational background
  • localize where ever possible
  • to make sure trademarks are noted

Items included in a press kit is

  • news release
  • brochures about the organization
  • fact sheet

Fact sheet is a quick reference tool for a reporter to give additional background about an event, product, or company.

A good subject line is the key to a successful news release when sent by e-mail.

Add a comment June 15, 2010

Chapter 11

Some of the things that are typical in the gay community is

  • Households have a median income of $65,000 a year
  • well educated
  • high brand loyalty

Teens usually gain their trust from relationships

Some things that are indicative of the Hispanic audience is

  • “Nacho Libre” was a movie that was made with them in mind.
  • They listen to the radio more then any other audiences.
  • Television programs do especially well in the 18-34 demographic.

Women are the audience that makes more than 80% of the household purchase decisions.

Health issues are more interested to the baby boomer generation.

Seniors are not convinced by fads, vote consistently, are more avid consumers of the mass media, are excellent source of volunteers, and are extremely heath-conscious.

Richard Nixon was rocked by the watergate scandal

Andy Warhol came up with the phrase “15 minutes of fame.”

Don Imus was a radio and television personality that was fired because of his insensitive comments about the women’s basketball team at Rutgers University.

Add a comment June 15, 2010

PR Professional Interview


Tiffany Cadogan is a driven individual that have high goals and high expectations for her company that she literally is building from the ground up. She is my inspiration so when we were assigned this assignment I already knew who I wanted to interview. She had a dream and made it happen. Hearing her story made me want to reach my own goals. She is CEO, a Georgia Southern University graduate, and a huge friend of the family.

She chose to start a career in PR out of the love for working with people. Although She received her undergraduate degree in Justice Studies, she always enjoyed planning events and working with different organization to help them make a name for themselves. Also, she knew she wanted to work in entertainment, but after trying out different areas, she found her calling in PR. Tiffany said, “in PR, there is no typical work week. PR is a 24-7, 365 career, so you never know what to expect. I guess you can say the average week consists of a couple client meetings and meetings with my business partner to discuss client accounts. Of course, there is the pitching stories, building media contacts, and searching for more clients. In addition, I try to stay current by reading magazines, blogs, and utilizing various social media sites.” Since she have a fairly new agency, she tend to do a lot of single projects, but she currently have 2 client accounts. One of her clients, Exit Sports, is in the beginning stages of building a social networking sites for sports, so they have been working on brand development to determine what will work best to gain them followers and sponsorship. she also worked with the Trumpet Awards, Sheree of the Real Housewives of Atlanta, and a few nonprofit organizations. To stay current on the PR techniques, she attend seminars and read PR related blogs, such as the Also, PR is all about building and maintaining relationships, so she attend weekly networking events and assist other publicist with projects. Before starting her career in PR, she wish she would have obtained a PR degree so she would be knowledgeable about the basics. Everything she learned about PR is from internships and reading books about the profession.

She said, “writing is extremely important in the PR field. Regardless of what industry your client is in, their PR campaign will consist of about 90% writing. If you can not express your clients product or service in writing, then how will you be able to communicate it to the public.” 3 tips that she would give some just starting out would be first, obtain an established agency internship- even though you may have received a degree, the real world experience of an agency will prepare you for the future and allow you to make connection that you can use when you branch out on your own. Second, find your niche. There are several areas of PR, make sure you narrow down your area of interest because this will allow you to focus and become an expert in that area. Lastly, build relationships. A good rapport with industry professionals, the media, and potential clients will mean everything in your longevity in this career. Once you spoil a relationship, it will be very hard to gain that trust or connection back. Her education didn’t provide her with the basic knowledge of PR because she was a justice studies major, but it did provide her with great writing techniques that she utilize in the PR profession. As she stated before, she obtained several industry internships and read books to learn more about PR.

2 comments June 14, 2010

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