Posts filed under: ‘Topic Of The Week‘




My top 10 advice for PR students who are new to blogging

  1. use titles effectively
  2. Take your time and create it properly
  3. write as if you are trying to entertain the readers
  4. Post links and pictures related to your blog post.
  5. Please Please check your spelling and verb noun agreement.
  6. Interact with the readers and other bloggers.
  7. Don’t write long blogs. Keep it short, sweet, and straight to the point
  8. If you’re leaving a comment try to be professional and not offend the blogger.
  9. Be original
  10. Make sure it is well formated

3 comments July 1, 2010

Tips for writing an effective news release

Decide why you are writing a press release and determine your focus. Make sure the information is newsworthy.

Keep it short and to the point. Usually, press releases are no more than one page. Start with a brief description of the news, then distinguish who announced it, and not the other way around.

Ask yourself, “How are people going to relate to this and will they be able to connect?” Tell the audience that the information is intended for them and why they should continue to read it.

Make sure the first 10 words of your release are effective, as they are the most important. Create a headline and center it in bold type just above the first line of the body of the press release. Headlines typically highlight the most important, significant or shocking fact in the release.

Print the words “FOR IMMEDIATE RELEASE” in the top left-hand margin in all caps. Follow this line with relevant contact information: name, title, address, phone number, email address. Create a dateline – the first line of the body of your press release – that includes the city where the release is generated and the date (i.e. LOS ANGELES, CALIF. – January 1, 2000).

Center these marks, ” # # #” or “-30-“, at the bottom of the page to indicate the end of your release.

Avoid excessive use of adjectives and fancy language. Make certain the first paragraph includes all the vital information: the where, when, why, what and who. Deal with the facts.

Make sure you wait until you have something with enough substance to issue a release.

Make it as easy as possible for media representatives to do their jobs.

Print your release on high quality paper using a good laser. You only get one chance to make a solid first impression.

http://www.press-release-writing.com/10-essential-tips-for-writing-press-releases/

http://www.ehow.com/how_8793_write-proper-press-release.html

Add a comment June 30, 2010

Coming up PR

I listen to a podcast called coming up PR and it was very interesting. They talked about making connection with people. They said to make a connection with people you must have fun. Having fun while connecting to people brings emotion into what ever you are doing.  Podcast can benefit PR students because it helps you keep up with current events in the industry. It also inform you about what important people in the industry and how they are making a change. It’s a good source for ideas and information.

Add a comment June 30, 2010

The aspects of crisis communication

Organizations face more pressure to manage crisis effectively than ever before. The 24-hour news cycle and the Internet access create pressure to respond quickly to many of these crises. Corporation’s responsibilities have resulted in greater stakeholder expectations of how a business or organization should behave or act appropriately so they will not trigger any crisis. Crisis and concerns are put together by the value organization have placed on reputations as a strategic resource. For example, the events of 9/11 have highlighted how crises can impact organizations not directly involved in the crisis, such as disrupting the supply chain. Too many organizations are pleased with just having crisis management plan without testing it and updating their crisis management efforts. W. Timothy Coombs wrote that in the time of crisis planning, managing, and responding is a must. There is a great need for more crisis management knowledge. BP, Enron, Hurricane Katrina, and 9/11 are all reminders that no organization is immune to crises.

http://books.google.com/books?hl=en&lr=&id=E3fQ8EraOTIC&oi=fnd&pg=PR9&dq=aspects+of+crisis+communication&ots=H9exnNQRJq&sig=sS4ojavaM-KtIfkHhIHYoR_b54I#v=onepage&q=aspects%20of%20crisis%20communication&f=false

Add a comment June 21, 2010

One Week Of Twitter

Twitter for me was a challenge. I never fully understood Twitter and I didn’t get the point of Twitter. This whole time when someone mentioned Twitter I’ll be like who really want to be on a website where people tweet the most random things about their life. For example, I just had the best pizza or my boyfriend is the best kisser ever!!! Until my professor made us join Twitter I felt that it was completely pointless. However, I was wrong. A lot of company that I like use twitter. It was very informing when it came to things like the latest makeup product. The reason why that is important to me is because I like to use makeup products that are not tested on animals. Not only is it not tested on animals but it is also healthy for your skin. I like twitter because you can get other people opinions about a particular subject that you’re interested in such as fashion and public relations. I thought that I was going to delete my account as soon as the assignment was over, but I decided to keep it and explore some more and see what is out there. I might find someone who works in the fashion public relation company and hopefully get some helpful tips or things that I need to do to get to the place I want to be.

1 comment June 15, 2010

PR Professional Interview

 

Tiffany Cadogan is a driven individual that have high goals and high expectations for her company that she literally is building from the ground up. She is my inspiration so when we were assigned this assignment I already knew who I wanted to interview. She had a dream and made it happen. Hearing her story made me want to reach my own goals. She is CEO, a Georgia Southern University graduate, and a huge friend of the family.

She chose to start a career in PR out of the love for working with people. Although She received her undergraduate degree in Justice Studies, she always enjoyed planning events and working with different organization to help them make a name for themselves. Also, she knew she wanted to work in entertainment, but after trying out different areas, she found her calling in PR. Tiffany said, “in PR, there is no typical work week. PR is a 24-7, 365 career, so you never know what to expect. I guess you can say the average week consists of a couple client meetings and meetings with my business partner to discuss client accounts. Of course, there is the pitching stories, building media contacts, and searching for more clients. In addition, I try to stay current by reading magazines, blogs, and utilizing various social media sites.” Since she have a fairly new agency, she tend to do a lot of single projects, but she currently have 2 client accounts. One of her clients, Exit Sports, is in the beginning stages of building a social networking sites for sports, so they have been working on brand development to determine what will work best to gain them followers and sponsorship. she also worked with the Trumpet Awards, Sheree of the Real Housewives of Atlanta, and a few nonprofit organizations. To stay current on the PR techniques, she attend seminars and read PR related blogs, such as the Publicrelationsblogger.com. Also, PR is all about building and maintaining relationships, so she attend weekly networking events and assist other publicist with projects. Before starting her career in PR, she wish she would have obtained a PR degree so she would be knowledgeable about the basics. Everything she learned about PR is from internships and reading books about the profession.

She said, “writing is extremely important in the PR field. Regardless of what industry your client is in, their PR campaign will consist of about 90% writing. If you can not express your clients product or service in writing, then how will you be able to communicate it to the public.” 3 tips that she would give some just starting out would be first, obtain an established agency internship- even though you may have received a degree, the real world experience of an agency will prepare you for the future and allow you to make connection that you can use when you branch out on your own. Second, find your niche. There are several areas of PR, make sure you narrow down your area of interest because this will allow you to focus and become an expert in that area. Lastly, build relationships. A good rapport with industry professionals, the media, and potential clients will mean everything in your longevity in this career. Once you spoil a relationship, it will be very hard to gain that trust or connection back. Her education didn’t provide her with the basic knowledge of PR because she was a justice studies major, but it did provide her with great writing techniques that she utilize in the PR profession. As she stated before, she obtained several industry internships and read books to learn more about PR.

2 comments June 14, 2010

Topic of the week (week 3)

           It will be beneficial for a new public relation practitioner to begin his/her career in a public relation department. Public relation practitioner specialize in target groups so public relation departments will be right up their alley. The reason for this is because public relation departments are smaller in size so it will not be so stressful because you work in small groups or teams. An advantage of public relation department is that it will be easier to move up in the department then a public relation firm. One disadvantage of working for a public relation department is that there is fewer staff members then a public relation firm so the competition will be bigger and harder.

     Public relation firms hire people to serve as advocates for clients seeking to build and maintain a positive relationship with the public. One advantage of working for a public relation firm is that they have extensive research. Which means they have contacts with numerous suppliers. Another advantage to working at a public relation firm is that they are bigger in size so more jobs can be offered. The disadvantages of working at a public relation firm is the offices are really busy. They have a really tight work schedule and a lot of deadlines. Another disadvantage is that the public relation firms can not give one client more time or attention then another client. Lastly, it is very costly to get outside counsel.

      Even though both have advantages and disadvantages, but the public relation department will give you closer relationship with your co-workers then a huge public relation firm where you don’t even know who is working on the second floor. Public relation department also give you a oportunity to voice your ideas and have your accomplishments acknowledge. Public relation firms do offer higher pay, but to some the fast pass environment might not suit them.

http://www.bls.gov/oco/ocos086.htm

http://www.wisegeek.com/what-is-public-relations.htm

http://www.career-descriptions.co.uk/public-relations-practitioner-career-description.htm

2 comments June 4, 2010

Topic of The Week (week 2)

Comments are a integral part of blogs because it allows you to reach out, communicate, share thoughts, experience, and to get feedback. Blog commenting is an excellent link-building technique (The Ethics of blog commenting). We constantly need to create lasting friendships and build strong bonds with like-minded people. Commenting on the blogs of others who share the same views and ideals that you do is an excellent networking and friendship building opportunity (TEBC). Blog commenting is definitely a social media practice that adds value to the blog and enhances the author’s credibility (TEBC).

The advice I would offer on writing an effective blog comment is first, “I love it” is not enough. Even though “I love it” add value to the blog itself but it wouldn’t add a value to YOU as a blog commenter. How about explaining what exactly what you love about the post? Or sharing additional tips, links and information relevant to the original post? Even better, you can share a personal experience that supports the blog topic…etc (TEBC). Second, keep it clean, concise, and simple. For example, give a well written responce and if you have additional tips it is ok to add links, videos, and pictures.  Another way to write an effective blog comment is to never use a metaphor, simile, or other figure of speech which you are used to seeing in print (Effective Writing). Next, never use the passive where you can use the active. This one is frequently broken, probably because many people don’t know the difference between active and passive verbs (EW). Your comment will not be effective if you break any of these rules. Above all, be sure to use common sense.These rules are easy to memorize but difficult to apply. Good writing matters, probably more than you think (EW).

http://www.tripwiremagazine.com/2010/03/the-ethics-of-blog-commenting.html

http://www.pickthebrain.com/blog/george-orwells-5-rules-for-effective-writing/

Add a comment May 18, 2010

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