The aspects of crisis communication

June 21, 2010 cjenkins8

Organizations face more pressure to manage crisis effectively than ever before. The 24-hour news cycle and the Internet access create pressure to respond quickly to many of these crises. Corporation’s responsibilities have resulted in greater stakeholder expectations of how a business or organization should behave or act appropriately so they will not trigger any crisis. Crisis and concerns are put together by the value organization have placed on reputations as a strategic resource. For example, the events of 9/11 have highlighted how crises can impact organizations not directly involved in the crisis, such as disrupting the supply chain. Too many organizations are pleased with just having crisis management plan without testing it and updating their crisis management efforts. W. Timothy Coombs wrote that in the time of crisis planning, managing, and responding is a must. There is a great need for more crisis management knowledge. BP, Enron, Hurricane Katrina, and 9/11 are all reminders that no organization is immune to crises.

http://books.google.com/books?hl=en&lr=&id=E3fQ8EraOTIC&oi=fnd&pg=PR9&dq=aspects+of+crisis+communication&ots=H9exnNQRJq&sig=sS4ojavaM-KtIfkHhIHYoR_b54I#v=onepage&q=aspects%20of%20crisis%20communication&f=false

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