Chapter 15

June 15, 2010 cjenkins8

Product placement is when a selected item is arranged to appear on shows.

Issues placement is when a popular television program is convinced to write a cause into their plotlines.

Webcast of a news conference or earing report with the question and answer session included should last about an hour.

B-Roll is unedited video pictures submitted by practitioner.

Talkinghead is when a spokesperson or celebrity, on a televised public service announcement, talks directly into the camera for 30 seconds.

Advertisements

Entry Filed under: Reading Notes

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to comments via RSS Feed

del.icio.us

Twitter Updates

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Chrissy’s Calender

June 2010
M T W T F S S
« May   Jul »
 123456
78910111213
14151617181920
21222324252627
282930  

Top Posts

Chrissy’s Widget

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 3 other followers

Top Rated

Future PR

Categories

 
%d bloggers like this: