Chapter 14

June 15, 2010 cjenkins8

Terms that gatekeepers would generally find meaningless is

  • world-class
  • leading provider
  • unique

A guideline for a typical news release is

  • to include organizational background
  • localize where ever possible
  • to make sure trademarks are noted

Items included in a press kit is

  • news release
  • brochures about the organization
  • fact sheet

Fact sheet is a quick reference tool for a reporter to give additional background about an event, product, or company.

A good subject line is the key to a successful news release when sent by e-mail.

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Entry Filed under: Reading Notes

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