Topic of the week (week 3)

June 4, 2010 cjenkins8

           It will be beneficial for a new public relation practitioner to begin his/her career in a public relation department. Public relation practitioner specialize in target groups so public relation departments will be right up their alley. The reason for this is because public relation departments are smaller in size so it will not be so stressful because you work in small groups or teams. An advantage of public relation department is that it will be easier to move up in the department then a public relation firm. One disadvantage of working for a public relation department is that there is fewer staff members then a public relation firm so the competition will be bigger and harder.

     Public relation firms hire people to serve as advocates for clients seeking to build and maintain a positive relationship with the public. One advantage of working for a public relation firm is that they have extensive research. Which means they have contacts with numerous suppliers. Another advantage to working at a public relation firm is that they are bigger in size so more jobs can be offered. The disadvantages of working at a public relation firm is the offices are really busy. They have a really tight work schedule and a lot of deadlines. Another disadvantage is that the public relation firms can not give one client more time or attention then another client. Lastly, it is very costly to get outside counsel.

      Even though both have advantages and disadvantages, but the public relation department will give you closer relationship with your co-workers then a huge public relation firm where you don’t even know who is working on the second floor. Public relation department also give you a oportunity to voice your ideas and have your accomplishments acknowledge. Public relation firms do offer higher pay, but to some the fast pass environment might not suit them.


Entry Filed under: Topic Of The Week

2 Comments Add your own

  • 1. mbutle  |  July 1, 2010 at 10:06 AM

    Your blog was very informative. I think that it is a matter of preference where you want to begin your PR career. I personally have chosen to create my own path, by starting my own company. Whatever path you choose, do it well.

  • 2. PRCA 2330-Summer Peer Lea&hellip  |  July 5, 2010 at 10:27 AM

    […] Topic of the week (week 3) […]

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