Chapter 5

June 4, 2010 cjenkins8

Research

Secondary Research

  • Archival research
  • library and online databases
  • the internet and world-wide web

Qualitative research

  • content analysis
  • Interviews
  • focus groups
  • copy testing
  • ethnographic techniques

Quantitative Research

  • random sampling
  • sample size
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Entry Filed under: Reading Notes

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