Chapter 4

June 4, 2010 cjenkins8

Public Relations Departments and Firms

Corporate management organization, showing the important position of public relations

  • President
  • Executive Vice President
  • public Relations
  • Production
  • Accounting
  • Marketing
  • Legal
  • Human resources
  • Sales

Public relation firms

services they provide

  • Marketing communications
  • Executive speech training
  • Crisis communication
  • Media analysis
  • Community relations
  • Events management
  • Public affairs
  • Branding and Corporate reputation
  • Financial relations

Advantages of Public relations firm

  • objectivity
  • a variety of skills and expertise
  • extensive resources
  • international jobs
  • offices throughout the country
  • special problem-solving skills
  • Credibility

Disadvantages

  • Superficial grasp of a client’s unique problems
  • lack of full-time commitment
  • need for prolonged briefing period
  • resentment by internal staff
  • need for full information and confidence
  • cost
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Entry Filed under: Reading Notes

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