Chapter 3

June 4, 2010 cjenkins8

Ethics and Professionalism

A person’s belief system can determine how that person acts in a specific situation. Philosophers say that the three basic value orientations are

  • Absolute
  • Existential
  • Situational

Professionalism

  • a sense of independence
  • a sence of responsibility to society and the public interest
  • Manifest concern for the competence and honor of the profession as a whole
  • A higher loyalty to the standards of the profession and fellow professional than to the employer of the moment. The reference point in all public relations activity must be the standards of the profession and not those of the client or the employer

Two steps toward professionalism

  • Education
  • Research
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Entry Filed under: Reading Notes

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