Chapter 2

June 4, 2010 cjenkins8

The evolution of public relations

History of Public Relation

  • Ancient Beginnings
  • The Middle ages
  • Early beginning in America – private companies attracted immigrants to the New World through promotion and glowing accounts of fertile land.

Feminization of the field

  • 70% Public relation practitioners are women
  • 65% journalism, mass communication programs, are women

Recruitment of minorities

  • 14% Hispanic
  • 12.8% African American
  • 4% Asian/Pacific Islanders
  • 1% Native American
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Entry Filed under: Reading Notes

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