Chapter 1

May 18, 2010 cjenkins8

What is Public Relations? The public often think of PR as a glamorous job. Public relations people seem to have been tarred with the image of constant partying and networking to find new contacts. The reality is usually long hours and hard work for anyone involved in public relations (What is Public Relations). There are certain skills necessary to work in the world of PR. These include a very high level of communication skills, written and verbal. The PR person must also be very adept at multitasking and time management. He or she may also have some form of media background or training in order to understand how the media and advertising work (WPR). Organizational and planning skills are also important in public relations.

Public Relations Salaries: Women tend to get paid less than men. Entry-level salaries are higher in public relations than in any other communication field.

How does public relations differ from journalism, advertising, and marketing:

the objective and channels are different in public relation and journalism. Publicity refers to public relations as does using mass media to sent messages is advertising. public relations primary purpose is to build relationships and generate goodwill with a variety of publics as does Marketing primary purpose is to get customers and sell product or service.

http://www.wisegeek.com/what-is-public-relations.htm

http://www.amazon.com/Public-Relations-Strategies-Tactics-9th/dp/020558148X

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Entry Filed under: Reading Notes

2 Comments Add your own

  • 1. alliearonson  |  May 25, 2010 at 8:29 PM

    I agree with the common stereotype you referred to of the common public relations practitioner viewed as nothing but a party going socializer with a meek agenda. The reality is a stronger work load and long hours as you have written. I do think that a job in public relations is more glamorous if you are the type of person who enjoys networking and communicating with others daily. It is certainly not the sit behind your desk type of profession. I find it especially interesting and a bit offensive, being a woman, that men tend to be paid higher in the public relations field. I could only hope that this is a stereotype and if is not one, then I hope that there is valid information backing up the reasons for this issue. I know that it is an important fact that public relations differs from journalism, marketing and advertising, however, I think it is also important to state that all of the professions are linked together and interchangeable.

  • 2. Comments « Alliearo&hellip  |  May 25, 2010 at 8:41 PM

    […] 2. […]


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